Kohl Crecelius: Social media for social change

Topic: Social Media for Social Change
Taking authenticity online to create a committed following for your cause.  Learn how Krochet Kids intl. has leveraged the free tools of social media to drive awareness and new followers in support of their work and their products.  Using a WordPress powered site to drive social change on a bootstrapped budget.

Kohl Crecelius is the CEO & Co-founder of Krochet Kids intl.  Kohl and his team of close friends are on a journey to revolutionize what it means to do business and do good.  In 2007 they foundedKrochet Kids intl. (KKi) – a non-profit lifestyle brand focused on empowering communities and engaging customers to make a sustainable impact on global poverty.  KKi is a leader in producing and selling products made in Africa.  They employ over 100 people in Northern Uganda through the production of their handmade headwear and fashion accessories, and have recently started a new program in Peru.  Now spanning three continents, their work connects the producer with the customer through a hand-signed label that accompanies every product.

Yes, Kohl does crochet.  He also has a variety of other interests that keep him grounded, including surfing, skateboarding, and blogging. You can normally find him wearing a KKi beanie and occasionally sporting a mustache.