The Pursuit of Actionable Data – Getting the Most out of your Google Analytics

Ever get lost in your site analytics, under a mountain of data you have no idea what to do with? Do you faithfully monitor page views and bounce rates without ever really understanding how people use your site or how you can improve it?  Let’s discuss how to get the most out of your analytics using the standard metrics and features of Google Analytics.  Figure out what matters, what doesn’t, and how to get at the real actionable data so that you can improve your site’s performance.