I’m the founder of Soflyy and have been building commercial WordPress plugins since 2008. The lessons I’ve learned along the way will be useful for just about anyone – even if you aren’t going to make the leap to building products.

I will cover everything – choosing what product to make, market research, using oDesk to hire outside help, building a website that will sell the product, and how we do marketing, with a breakdown of exactly where we get customers.

You’ll get to see detailed results of real life split tests we’ve done, how we handle support, and everything in-between.

By the time this talk is done, you’ll have the confidence to make the leap from freelancing to products. It’s all here.

And if you don’t want to build a product, you’ll still get a lot of out this talk – here are a few examples of how:

Hiring on oDesk? This is very applicable to freelancers and agencies, and I’ll cover it in detail. There’s a reason some people manage to find great long term employees on oDesk and others get stuck with unqualified developers and give up. I’ll share the secrets.

Want to know how price changes affect our conversion rate, and how we do AB tests? I’ll share details of tests we’ve done, some with some interesting results. For example… did social proof on our order page actually increase our conversion rate? You’ll find out.

Need to get an Epipheo-style explainer video produced for $5k, not $25k? I’ll tell you how we did it.