{"id":3,"date":"2014-05-06T07:31:53","date_gmt":"2014-05-06T14:31:53","guid":{"rendered":"https:\/\/2014.oc.wordcamp.org\/?page_id=3"},"modified":"2014-05-06T09:05:07","modified_gmt":"2014-05-06T16:05:07","slug":"sessions","status":"publish","type":"page","link":"https:\/\/oc.wordcamp.org\/2014\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t<div class=\"wcorg-sessions\">\n\t\t\n\t\t\t<div id=\"wcorg-session-413245\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBusiness Coaching Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/chrislema\/\">Chris Lema<\/a> in Workshops.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ec0be959fade9c4dea058f07f49918e3245931a516445d4f57c07eb531e35787?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p class=\"p1\">Chris will open with a summary of some of the best advice he&#8217;s heard, highlight why coaching and advice is so critical, and then introduce his fellow speakers\/coaches: Syed Balkhi, Karim Marucchi, Steve Zehngut, and David Henzel &#8211; all founders of successful and well-known brands.<\/p>\n<p class=\"p1\">At round tables, by topic, these speakers and Chris will provide coaching to those attending. It&#8217;s personalized coaching for free and you won&#8217;t want to miss it.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-413243\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tCore Contribution Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/kirasong\/\">Mike Schroder<\/a> in Workshops.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3223a756536f7de9d82288f1261a502b3cb24b4d7e5599304f1179620103fad3?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Always wanted to contribute to core, but are not sure how? Have a pet<br \/>\nbug? Interested in learning how to follow WordPress development?<\/p>\n<p>In this workshop, attendees will have a hands-on walkthrough of how<br \/>\ncore contribution works &#8212; from general process to version control.<\/p>\n<p>Come with a laptop &#8212; Veterans of WordPress core will be in attendance<br \/>\nto help you get started!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-413239\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tHTML to WordPress Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by Gregg Franklin in Workshops.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/38e5f086db7f3a572ea03a0ae67617ef84634a03b44301ec72195f746849be05?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Have you ever had a client with an HTML website that needs to be converted to WordPress? If you haven\u2019t, you will, and this workshop is the one that\u2019s going to show you how to do it in the most painless way possible. First, we\u2019ll start by showing you how to build your site on your own computer and then you\u2019ll learn how to create the files needed to turn those HTML files into a WordPress theme, go through the pages and hierarchy and review the functions WordPress uses to create dynamic pages. Lastly, we\u2019ll look at a few plugins that can be used to help build out a theme. This session is a hands on workshop and you will be encouraged to ask questions as we progress. Come in prepared to work and by the end, you\u2019ll have a fully functioning WordPress theme.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-413237\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBeginner&#8217;s Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/zengy\/\">Steve Zehngut<\/a> in Workshops.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/7687fa17b96f12e5509c56ee53295d5267ee475c8650639fb51afd5e9e1ff29d?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>If you are new to WordPress, this workshop is for you. The discussions will include:<\/p>\n<ul>\n<li>Selecting a domain<\/li>\n<li>Choosing a hosting provider that is the best fit for you<\/li>\n<li>Comparing WordPress.com vs. WordPress.org<\/li>\n<li>Installing WordPress<\/li>\n<li>Configuring WordPress<\/li>\n<li>Installing and configuring themes<\/li>\n<li>Working with plugins and \u201cmust have\u201d plugins<\/li>\n<li>Editing posts and pages<\/li>\n<li>Categories and tags<\/li>\n<li>Media uploader<\/li>\n<li>Importing \/ Exporting content<\/li>\n<li>Troubleshooting<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-413221\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tContributing to Core: Hassle to Hobby\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/kirasong\/\">Mike Schroder<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3223a756536f7de9d82288f1261a502b3cb24b4d7e5599304f1179620103fad3?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>I hear frequently that it&#8217;s difficult to contribute code to WordPress&#8217; core. During the past year, there&#8217;s been an increased emphasis on not only reaching out to new contributors, but making it simpler to get involved by making toolsets more accessible and trac more friendly to\u00a0newcomers. I&#8217;ll walk through how I got started, and how things have changed for the better since. Come to learn the first steps in contributing to WordPress&#8217; core, leading up to <a title=\"Core Patching*\" href=\"https:\/\/2014.oc.wordcamp.org\/session\/core-patching\/\">Sunday&#8217;s workshop<\/a>.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-413206\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tFinding Work\/Life Balance as a Remote Worker\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/jb510\/\">Jon Brown<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/6845456dbc9056f20a4cd50a6b95db78f2ae31df5c0601c613ee5b8939c41a82?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>WordPress lets me travel the world about half the year and live in Maui, Hawaii the rest. \u00a0I have given up on trying to tell people that and not have it sound too boastful. I think my life is awesome, but that doesn&#8217;t mean it&#8217;s easy. \u00a0While being a remote worker able to make a living from a hammock on a beach in Thailand sounds pretty ideal there is a lot that goes into making that a reality. \u00a0I\u2019ll talk about my journey, starting with decision making around finding work\/life as well as the practical side what it means to be a both a digital nomad and a remote worker.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-413183\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress Community: Choose Your Own Adventure\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/andreamiddleton\/\">Andrea Middleton<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/aca73401f9de6a39263048c0239d21fb8393f055045af5d7f3e03417a1bfecc3?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p class=\"p1\">You are working with WordPress when you find yourself in the strange, dimly lit Cave of Community. Gradually you can make out two passageways. One curves downward to the right; the other leads upward to the left.<\/p>\n<p class=\"p1\">The choices you make in the WordPress community define your WordPress adventure. I&#8217;ll share stories of decisions and outcomes I&#8217;ve seen during my three years as a WordPress community manager. The possibilities are endless, but this talk will be about 30 minutes.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412696\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tHow To Sell WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/weschyrchel\/\">Wes Chyrchel<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1e108e7edc9435a0e9097a9df1e48c4c4c45886818755a884f35524f7f985890?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Roughly 20% of the web is running WordPress. Doing a search for &#8220;WordPress Support&#8221; returns over 750 million results. WordPress is also one of the leading platforms for web application development. These are just a few of the reasons your potential new client may be intrigued with WordPress as their website solution, but shouting out statistics won&#8217;t close the deal. Selling WordPress development is selling solutions. The art of the sell is like a fine waltz. It&#8217;s deliberate, choreographed, technical, predictable and smooth. Knowing what to say, when to say it and when to talk about WordPress is essential. One thing to remember is that sometimes selling WordPress isn&#8217;t about WordPress at all.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412694\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tThe Future of WordPress E-Commerce Technologies\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by Tom Nora in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/9086d241091bf83c8f16d7c0944c9ba85fb1e5a7f0174d4bc259a4bc556429bc?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>I have given a series of talks about the power of using CMS systems for beginner and intermediate WordPress designers and developers. The goal is to help fledgling designers\/developers overcome the trepidation and feel comfortable about what they don&#8217;t know.<\/p>\n<p>I&#8217;ve focused on commerce recently because so many people ask me about it, it is a very strong vertical market in Southern California and it&#8217;s a very practical way for someone to get into word press web development either as a contract developer or to build a small business.<\/p>\n<p>WordPress also has many amazing tools and plug-ins for commerce.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412692\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tDesigning a Theme in the Browser\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/tammyhart\/\">Tammy Hart<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/f605f4fa4595fac5465243dfe24234f61d93da37c34952767525f5b7d3b43c8a?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Full Photoshop mockups are out and &#8220;In Browser Design&#8221;(IBD) is in. But how can I wield of the power of WordPress to easily present my design to a client and deliver a foundation to an engineer? In this session, we&#8217;ll go over the basics of what IBD is and why we want to use it, and how to use WordPress to make it quick and easy.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412690\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tFunctions.php vs Plugins: The Ultimate Battle\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/tabbymarie\/\">Tabitha Marie Chapman<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/57d50eeeafb749aa446b7338500a3bc8e67a4fcef9bcaacff3ca000db32d41b7?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>When developing a theme for a client, it&#8217;s super easy to throw all of the new functions and hooks into the theme&#8217;s functions.php file, wipe your hands, congratulate yourself for a hard day&#8217;s work and go have a beer. But, after a while, have you stopped to see the size of that functions.php file? It can be massive! It&#8217;s easy to create a large disorganized functions.php file with so many tutorials out there giving you little tips and tricks on hooks and doodads that you can add to the site to make it fancy. &#8220;Ohh! Look at this code that changes my background color based on weather patterns! I&#8217;ll just&#8230; put this&#8230; right&#8230; here.&#8221; *drops in functions.php file*<\/p>\n<p>This session should inform you about why you don\u2019t want to fill up your functions.php file, the proper way to add code to your site, and why it&#8217;s proper for readability, security and extendability.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412688\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBuild a WordPress Theme with Foundation &amp; Underscores\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/zengy\/\">Steve Zehngut<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/7687fa17b96f12e5509c56ee53295d5267ee475c8650639fb51afd5e9e1ff29d?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Foundation is an advanced framework that allows developers to quickly build future-friendly websites. Foundation CSS performs the heavy lifting so that you can concentrate on the creative. Steve will show you how he uses Foundation to focus on mobile-first design and why Foundation is the perfect companion to Underscores.<\/p>\n<p>For more info on Foundation, visit http:\/\/foundation.zurb.com\/<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412686\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBuilding Mobile Apps with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/scottopolis\/\">Scott Bolinger<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c0c9f81e2a066cd6775396cc2934014e0e9ebd838f3c0471f30416d05c7677d2?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Leverage your existing WordPress development skills to build mobile apps for your clients. Learn about different tools including the free AppPresser plugin and the Phonegap framework to create mobile apps, and distribute them to the iOS and Android app stores.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412684\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tStrategies for Integrating Social Media with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by Sarah Wefald in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/28a7d7f67f635b6ea3b039c45e4b6a951471983929f8da83a3269afd4dc8ea9d?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>You&#8217;ve probably been told your business should be on social media, but how do you do it right, and how do you maximize your site&#8217;s integration with social media? This presentation will go through the do&#8217;s and don&#8217;ts of social media integration with WordPress and explore specific plugins you can use to help your content socialize.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412682\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tTheme SASSification\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/rkunboxed\/\">Rona Kilmer<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/7876e416bb2eef318535ed0a951a148455128e5ceffc976bd0692d6223e8279b?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>If you are not yet using a CSS preprocessor, now is the time to dive in. In this talk you will learn how to start using SASS (Syntactically Awesome StyleSheets) in your WordPress themes and streamline your CSS workflow. We&#8217;ll talk about variables and mixins, how to extend styles you&#8217;ve already written, and wrangle in those large hard to maintain CSS files.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412679\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tThe reality behind responsive design: Does more responsive mean less design?\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/marybaum\/\">Mary Baum<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/46e579e5809af6c797613c207eb35f9b2ef06b2008e48c03e63e6d801ad048d6?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>A few times lately, I\u2019ve heard people on the radio talk refer to blog comments and other discussions that responsive sites tend to look alike.<\/p>\n<p>Since folks also tend to think WP sites look alike, that means responsive WP sites would be operating in an even thinner band of visual variation.<\/p>\n<p>I don\u2019t think either accusation is true. Or, more accurately, they don\u2019t have to be true.<\/p>\n<p>But the fact is that whether or not there\u2019s some similarity between sites on small screens, having at least a phone-size version is no longer optional.<\/p>\n<p>So how do we keep responsive WP sites from looking like each other? And where does mobile-first fit into all of this?<\/p>\n<p>What are the obstacles?<\/p>\n<p>The obvious approaches?<\/p>\n<p>Let\u2019s look at the ideal case, the bare-bones case and a middle ground &#8211; and some tools we can use to get started.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412675\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tSo You Want To Build A Product?\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/soflyy\/\">Louis Reingold<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/eab4636f057765017c981924b8660a918aa253c040e050e1ecf2c64343d66c14?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p class=\"p1\">I\u2019m the founder of Soflyy and have been building commercial WordPress plugins since 2008. The lessons I\u2019ve learned along the way will be useful for just about anyone &#8211; even if you aren\u2019t going to make the leap to building products.<\/p>\n<p class=\"p1\">I will cover everything &#8211; choosing what product to make, market research, using oDesk to hire outside help, building a website that will sell the product, and how we do marketing, with a breakdown of exactly where we get customers.<\/p>\n<p class=\"p1\">You\u2019ll get to see detailed results of real life split tests we\u2019ve done, how we handle support, and everything in-between.<\/p>\n<p class=\"p1\">By the time this talk is done, you\u2019ll have the confidence to make the leap from freelancing to products. It\u2019s all here.<\/p>\n<p class=\"p1\">And if you don\u2019t want to build a product, you\u2019ll still get a lot of out this talk &#8211; here are a few examples of how:<\/p>\n<p class=\"p1\">Hiring on oDesk? This is very applicable to freelancers and agencies, and I\u2019ll cover it in detail. There\u2019s a reason some people manage to find great long term employees on oDesk and others get stuck with unqualified developers and give up. I\u2019ll share the secrets.<\/p>\n<p class=\"p1\">Want to know how price changes affect our conversion rate, and how we do AB tests? I\u2019ll share details of tests we\u2019ve done, some with some interesting results. For example\u2026 did social proof on our order page actually increase our conversion rate? You\u2019ll find out.<\/p>\n<p class=\"p1\">Need to get an Epipheo-style explainer video produced for $5k, not $25k? I\u2019ll tell you how we did it.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412672\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tCain &amp; Obenland In The Morning\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/cainm\/\">Michael Cain<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/obenland\/\">Konstantin Obenland<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/d82bee92d9c636feb5e7db0ee30f9fff8be0b8fb6b4671515dfeb739a664bf89?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/52571ff84e9ddc518a5a36d434c6cab38e1cfaab16a87ccdf49c51351b00c199?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Grab a cup of coffee and start your day off (no matter what time it is) on the right foot with Automatticians Konstantin Obenland and Michael Cain in our morning show-style WordCamp talk! We\u2019ll break the session into three segments, two that will cover any number of WordPress topics \u2013 theming, design, development, best practices, worst practices, future trends, you name it \u2013 and a special guest interview with a big name from the WordPress world. There will be laughter (hopefully?), there will be tears (regrettably?), there will even be some awkward silences (definitely). But most importantly, there will be plenty of that whole-grained, balanced-diet WordPress that you just can\u2019t get enough of.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412670\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress Security Fundamentals\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by Joseph Herbrandson in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/54824ffa162752831a6b9c4f54c4d1b488c6eff0f71882d6ca8558fd9c31e330?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Website security is important to everyone who has a website, as well as everyone who uses a website. Whether it gets five visitors a day or five-thousand, hackers are looking to compromise, break, infect and virtually own every website that they can for monetary and social purposes.<\/p>\n<p>While the topic seems mysterious to most users, website security is actually a set of simple principles that everyone can adopt to keep their risk at the absolute lowest. Being a WordPress user is a great start, and the discussion will surround habits, practices and techniques to follow to keep a WordPress site secure from hackers and malware.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412668\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tEnterprise WordPress &#8211; Performance, Scalability &amp; Redundancy\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/johngiaconia\/\">John Giaconia<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/0cdb94735cf1cabfcb6f2fb0bc49a7805339b3086ec09411e9bfb04ac8d41c1f?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Working with WordPress in the Enterprise can be a unique challenge. In this session, we will discuss some of the performance and architectural approaches that will help make your WordPress installs run like an enterprise application.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412666\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tA WordPress Site Even Your Mother Can Use\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/caggin\/\">Jerrett Farmer<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ba7d36b6ee815ee89107138f52aa71d470823c9dc8e2ebd42f456fd532a7e713?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>What is the best WordPress plugin combination to make an easy to administer website for your client? I will go over a handful of plugins that I use to create maintenance free websites that even the most tech adverse client can use to create their own pages and media rich posts.<\/p>\n<p>I needed to make a WordPress site for a friend who draws comics. He isn&#8217;t very computer literate, but needed a site he could make updates to himself which also would allow him to sell his own illustrations and other physical media on.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412664\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tPodcasting 101\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/jasontucker\/\">Jason Tucker<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/b05515d99fd57a71fa6eeb3e1113c25bba8ad76cb1897a5cbdacee24f93423dc?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Podcasting as been around since the early to mid 2000&#8217;s. It&#8217;s had a few resurgences since then and is now quite mainstream. Our clients are looking for new ways to get their content out there and podcasts are as hot as ever. This talk will show you the basics of podcasting from recording audio and what file formats to use to RSS feeds and how to leverage plugins to make the job easy.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412662\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tManaging Yourself Like a Team\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/digisavvy\/\">Alex Vasquez<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd471ce74f10653ec9fac62dbce149b444bdb6bab0fa982dfdf9176f2f81a228?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Treating yourself as a Resource, Client, Project Manager, Client Manager, Accountant, Sales Department, Collection Department, Office Manager, Supply Department and more..<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412660\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tDesigning Your WordPress Consulting Business\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/premiuminteractive\/\">Greg Douglas<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/b49a7eec814fcd7d37cff2620ce55c95754474eb457e054598b2b758cdc3c4f5?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Many designers, bloggers and marketers jump into WordPress freelancing without having the awareness of many of the details that can keep their business in \u201cstruggle mode.\u201d This talk will be tailored for designers, bloggers and marketers that seek to get paid (or already are getting paid) for WordPress website design\/development.<\/p>\n<p>The tools and strategies shared will help the beginner to intermediate freelancer have more awareness about some of the nuances involved in running your own tech consultancy and as a result be a more competent business person. These tips will include setting healthy boundaries for ones WordPress web design services and communicating those boundaries to perspective clients early on, as well as tips for identifying and answering red flags so one can more effectively seek and take on &#8216;win-win&#8217; web design projects.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412658\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBuilding a WordPress theme using AngularJS\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by Eric W. in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/4ad9895a0ab608f20737d2be2907f96f7c3f101d6ce52643b840c5d2ac02e8cc?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>A brief intro to AngularJS, followed by a tutorial on building a single page app with it (and using WordPress to power the backend).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412656\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tDoin&#8217; it with Admin Style\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/dauidus\/\">Dave Winter<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/a6013ce1a062271663d89687f11ebf4a723c893b715a5eec8130947b2ede5b59?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>One of the things I do to give my projects a special touch is to style the backend to match my clients\u2019 specific needs. I use a variety of tools to help me out \u2013 both beginner and advanced level. And, ever since I started doing it, I\u2019ve fallen more in love with WordPress as an even more COMPLETE website solution.<\/p>\n<p>We\u2019ll look at just a few ways to bring some magic to the backend of WordPress. I\u2019ll introduce a couple of plugins that can help you manage the admin menu. Then, I\u2019ll show you how to easily change the look of your admin pages. Finally, I\u2019ll go over how to completely replace your dashboard page with custom content and even show you how to change the stuff in that drop-down \u201chelp\u201d area on the top right.<\/p>\n<p>This talk is geared toward intermediate and advanced users, though everyone can benefit.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412654\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tPHP Optimization: Getting The Most Out Of Your PHP Code\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/davejesch\/\">Dave Jesch<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/497efef3984dc703a38048a43320d0ca9a5cf6fafd05c42d7b68e4733eac7a5f?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p class=\"p1\">PHP Optimization can increase a client\u2019s site performance and leverage your plugin design and capacity. Writing your code with PHP in mind first will help you build stable scalable plugins and applications. It will also save you time and energy after product release. Practical tips will be shared in this session for you to implement in projects immediately. Yes, there will be code.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412652\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tUX for WordPress Platforms\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/codyl\/\">Cody Landefeld<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/81faeca58dc636fa3b7a70e912f28b7e9fcf28cb18765602e4a40e78a9bfddda?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>When building a project or platform it&#8217;s important to consider how your users will use the product or service. In this presentation we will dive into a project example to understand how to effectively execute User Experience for platforms.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412650\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tGetting The Most From Your Blog\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/chrislema\/\">Chris Lema<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ec0be959fade9c4dea058f07f49918e3245931a516445d4f57c07eb531e35787?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>There is more than one way to make your blog pay for itself, in terms of time and cost. Come hear the insider secrets to how I make my blog (chrislema.com) work for me and pay for itself (and much more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412648\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tUX and WP product design\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by Chris Ford in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/09674fe9f16f8dee8f088f5f0bbf4076d781da065027f4f382829f89c43c34fb?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Why working with a designer or user experience expert before you develop your product will help you stand out from the pack. If two products do exactly the same thing, the one that&#8217;s pleasant to use will win. Don&#8217;t be the developer with a great product that nobody likes to use.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412646\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tLearning to Troubleshoot WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/cdils\/\">Carrie Dils<\/a> in Track 1.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/b7d375b13cf9f6c87dcce1f21ccceddd2236392b0da4795a5c302dbde3753d76?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Maybe you\u2019re not afraid to try things and break things, but you have no clue how to fix them again. Or maybe your experience level doesn\u2019t offer you any context for troubleshooting WordPress problems and you feel frustrated and stuck.<\/p>\n<p>This workshop will provide you with the basic tools for troubleshooting problems in WordPress and also provide live examples.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-412644\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tMake WordPress Fit: The Cinderella Shoe Approach to Custom Theming\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/laughhearty\/\">Alicia St. Rose<\/a> in Track 2.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/a7090eaf97bcfa5733e0f81d0b5ceae526161a75b977e3ef39d47731b917636b?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>In this presentation, I will demonstrate how a custom WordPress theme should be melded to the client&#8217;s needs and not how a client should be shoved into the limitations of a pre-existing theme with a few tweaks. The admin should be a pleasant experience for the client without extra whistles and bells.<\/p>\n<p>Key take-aways:<\/p>\n<p>1. Always offer a project questionnaire<br \/>\n2. Establish Site Architecture before you touch a line of code.<br \/>\n3. Use a basic theme such as _score to keep the clutter down in the admin<br \/>\n4. Utilizing WordPress Custom Post Types for regularly used content such as: portfolio items, sponsor logos, team members, musicians<br \/>\n5. Utilizing: Advanced Custom Fields Plugin and Posts 2 Post plugin to make something that is nearly enterprise level<br \/>\n6. Always be up for the challenge, you will gain more skill and insight as a result.<\/p>\n<p>I encourage and invite developers to stretch their knowledge with each client. Your clients will love you for it.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div><!-- .wcorg-sessions -->\n\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6138191,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/6138191"}],"replies":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":2,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":412709,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/pages\/3\/revisions\/412709"}],"wp:attachment":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}