I\u2019m the founder of Soflyy and have been building commercial WordPress plugins since 2008. The lessons I\u2019ve learned along the way will be useful for just about anyone – even if you aren\u2019t going to make the leap to building products.<\/p>\n
I will cover everything – choosing what product to make, market research, using oDesk to hire outside help, building a website that will sell the product, and how we do marketing, with a breakdown of exactly where we get customers.<\/p>\n
You\u2019ll get to see detailed results of real life split tests we\u2019ve done, how we handle support, and everything in-between.<\/p>\n
By the time this talk is done, you\u2019ll have the confidence to make the leap from freelancing to products. It\u2019s all here.<\/p>\n
And if you don\u2019t want to build a product, you\u2019ll still get a lot of out this talk – here are a few examples of how:<\/p>\n
Hiring on oDesk? This is very applicable to freelancers and agencies, and I\u2019ll cover it in detail. There\u2019s a reason some people manage to find great long term employees on oDesk and others get stuck with unqualified developers and give up. I\u2019ll share the secrets.<\/p>\n
Want to know how price changes affect our conversion rate, and how we do AB tests? I\u2019ll share details of tests we\u2019ve done, some with some interesting results. For example\u2026 did social proof on our order page actually increase our conversion rate? You\u2019ll find out.<\/p>\n
Need to get an Epipheo-style explainer video produced for $5k, not $25k? I\u2019ll tell you how we did it.<\/p>\n","protected":false},"excerpt":{"rendered":"
I\u2019m the founder of Soflyy and have been building commercial WordPress plugins since 2008. The lessons I\u2019ve learned along the way will be useful for just about anyone – even if you aren\u2019t going to make the leap to building products. I will cover everything – choosing what product to make, market research, using oDesk … Continue reading So You Want To Build A Product?<\/span>