{"id":412696,"date":"2014-05-06T08:53:21","date_gmt":"2014-05-06T15:53:21","guid":{"rendered":"https:\/\/2014.oc.wordcamp.org\/?post_type=wcb_session&#038;p=412696"},"modified":"2014-05-14T10:35:15","modified_gmt":"2014-05-14T17:35:15","slug":"how-to-sell-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/oc.wordcamp.org\/2014\/session\/how-to-sell-wordpress\/","title":{"rendered":"How To Sell WordPress"},"content":{"rendered":"<p>Roughly 20% of the web is running WordPress. Doing a search for &#8220;WordPress Support&#8221; returns over 750 million results. WordPress is also one of the leading platforms for web application development. These are just a few of the reasons your potential new client may be intrigued with WordPress as their website solution, but shouting out statistics won&#8217;t close the deal. Selling WordPress development is selling solutions. The art of the sell is like a fine waltz. It&#8217;s deliberate, choreographed, technical, predictable and smooth. Knowing what to say, when to say it and when to talk about WordPress is essential. One thing to remember is that sometimes selling WordPress isn&#8217;t about WordPress at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roughly 20% of the web is running WordPress. Doing a search for &#8220;WordPress Support&#8221; returns over 750 million results. WordPress is also one of the leading platforms for web application development. These are just a few of the reasons your potential new client may be intrigued with WordPress as their website solution, but shouting out &hellip; <a href=\"https:\/\/oc.wordcamp.org\/2014\/session\/how-to-sell-wordpress\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How To Sell WordPress<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6187459,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1402159800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[412639],"footnotes":""},"session_track":[13412],"session_category":[],"class_list":["post-412696","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"June 7, 2014","time":"9:50 am"},"session_speakers":[{"id":"412639","slug":"wes-chyrchel","name":"Wes Chyrchel","link":"https:\/\/oc.wordcamp.org\/2014\/speaker\/wes-chyrchel\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/412696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/412696\/revisions"}],"predecessor-version":[{"id":412710,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/412696\/revisions\/412710"}],"speakers":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/412639"}],"author":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wporg\/v1\/users\/weschyrchel"}],"wp:attachment":[{"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=412696"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=412696"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=412696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}