A logo should not cost the same as a cup of coffee (read: fiverr.com) – as WordPress designer/developer “unicorn” we often get stuck with a client who wants “just a simple logo”. The problem is logos are not simple, they are very important – and they are on every page of your website. This talk will offer guidelines on how to judge a good from a bad logo and offer some inspiration/steps for others to follow to build their own brilliant logos.