Tag Archives: marketing

Session Spotlight: Marketing Automation Using WordPress with Robert Donnell

Sessions, Speakers,

Meet Robert Donnell in the Trabuco Trail room at 2:50 PM on Sunday, June 6 for his talk Marketing Automation Using WordPress.

In this talk, Robert will show you:

  • Develop marketing automation solutions
  • A review of leading marketing automation solutions that integrate with WordPress
  • What is marketing automation
  • Why marketing automation is important
  • What is possible with MA
  • Setup – working with clients
  • Sample installations – a peek behind the curtain

Session Spotlight: SEO Simplified with William Bay

Sessions, Speakers, ,

Let William Bay show you the ropes of Search Engine Optimization at 9:50 AM in the Salt Creek Trail track on Saturday, June 6th.

William Bay has trained many small business owners on how to get their websites ranked on search engines without overwhelming them with information.

What you’ll learn in this presentation is:

  • How Google determines to display the pages it does.
  • How best to set up your WordPress site to maximize the chances of getting ranked.
  • Show you how to choose the right keyword, and introduce you to competitive analysis.
  • Walk through using the WordPress SEO by Yoast plugin on a Page and Post to set you up for rankings.
  • And discuss links and why they’re important. Also why some links are very bad.

You’ll come out of this presentation with a clear understanding of what you need to do to get your pages ranking higher than they have in the past. And you’ll find that you didn’t need that magic wand to do it after all.