{"id":7,"date":"2014-11-26T01:36:42","date_gmt":"2014-11-26T01:36:42","guid":{"rendered":"https:\/\/2015.oc.wordcamp.org\/sessions\/"},"modified":"2015-04-29T17:59:44","modified_gmt":"2015-04-30T00:59:44","slug":"sessions","status":"publish","type":"page","link":"https:\/\/oc.wordcamp.org\/2015\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"

Session details are presented here in alphabetical order. We are putting the final touches on the schedule and will be announcing it shortly. Follow WordCamp Orange County on Twitter<\/a> or Facebook<\/a> for the latest announcements, or check back here as the event approaches.<\/p>\n\n\t

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\n\t\t\t\t\tA Tale of Two Test Suites\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Eric Mann<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

WordPress powers over 20% of the Internet and comes with a fully-fleshed out unit testing framework covering the core library. For testing plugins and themes (extensions to WordPress), I developed WP_Mock, a comprehensive mocking framework for WordPress. WP_Mock allows developers to test their code in complete isolation from WordPress itself.<\/p>\n

I\u2019ll walk attendees through both test frameworks, covering the pros\/cons of each and examples of their use. Attendees will gain a further understanding of PHPUnit, unit testing in general, process isolation, and code modularization.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAdding A Design Process\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Greg Douglas<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

If you are thinking about being a freelance consultant or already working as a consultant designing websites using WordPress, now is the time to specialize. The jig is up\u2026 the bubble has popped. We have exceeded full market saturation for consultants building websites with WP for small businesses. If you don\u2019t plan to specialize and you are not a natural developer you are going to have a hard time. For this reason, I believe it is important for people identifying themselves more as a designer to specialize in our field as a designer. With examples, this talk represents my take on the why and the how of specializing as a designer, designing for WP websites\/applications in today’s business landscape.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAn Introduction to Front End Tools\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jacob Arriola<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

This is an introductory presentation that will showcase tools that may help a Front End Developer or Designer streamline her development process and collaborate better within a team environment. Topics will include Gulp.js, Bower and Bourbon. This talk assumes the user is familiar with HTML, Sass, isn\u2019t afraid of the command line and has a general understanding of the WordPress theme hierarchy.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAutomated Testing 101\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Tabby Chapman<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

This is a session designed to help the intermediate developers switch from live-testing their code to implementing automated testing. The topic will cover a general overview of testing the WordPress way and include instructions on how to get started with testing in Windows and PC.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBeginner’s Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Adam Silver<\/a>, Kathryn Presner<\/a>, Gregg Franklin<\/a> in Crystal Cove Trail (Workshops).<\/p>\t\t\t\t\t\t\t\t\t\t

This session will help you understand the basics of WordPress.<\/p>\n

SETUP<\/strong> We’ll cover everything from initial setup to publishing posts, adding categories, tagging content, and much more. We will go through the entire Dashboard, sharing all the useful tools and providing tips along the way.<\/p>\n

THEMES<\/strong> You want the site to look good. Really good. You start researching themes \u2013 but there are so many variables. Frameworks, Child themes, responsive, retina! Everything will be broken down for you: what to look for in a WordPress theme, how to find a good one, best practices and more.<\/p>\n

PLUGINS<\/strong> The range of over 35,000 community-contributed plugins is one of the most valuable features of WordPress.org. But how do you determine what\u2019s a safe and effective plugin without being overwhelmed by choice? We\u2019ll look at when to use a plugin and clarify the difference between widgets and plugins. We\u2019ll discuss how to make an informed decision about which plugin to use \u2013 and explore how to troubleshoot any conflicts that may crop up.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBlurred Lines – A Workflow for Responsive Projects\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Natalie MacLees<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Responsive design is so much more than a flexible grid and a few media queries. A responsive web site project requires a whole new approach to the way we think about web sites – and involves a serious blurring of the boundaries between design and development. In this talk, I’ll cover some new workflows and how designers and developers can better collaborate in a responsive world.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBraces-less WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by AJ Zane<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

What if there was a way for us to develop in WordPress faster? What if this way actually made our code more precise and less error prone? What if we could stop using braces!? This talk will explore the concepts of using existing tools and preprocessors like sass, jade, coffeescript, etc to speed up your workflow and produce top notch themes and plugins. Before you know it, all your friends and family will be watching you code, yelling: “Run, Forest! Run!”<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBuilding a WordPress Theme\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Justin Tucker<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Get started with building your first theme. We will cover the necessary files to get started, key functions to know, as well as some other solutions to jump start your development.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBusiness Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mendel Kurland<\/a>, Chris Lema<\/a>, Jeff Turner<\/a>, Karim Marucchi<\/a>, Cory Miller<\/a> in Crystal Cove Trail (Workshops).<\/p>\t\t\t\t\t\t\t\t\t\t

The WordCamp OC Business Track is going to be epic! We have gathered four of the best business masterminds in our industry and they will individually sit down for a conversation with Jeff Turner.<\/p>\n

The speakers will be Mendel Kurland (GoDaddy), Cory Miller (iThemes), Dre Armeda and Karim Marucchi (Crowd Favorite). Jeff did an outstanding job interviewing the speakers at WordCamp LA 2014 and these sessions will be nothing short of amazing. Don\u2019t miss it!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tContributor Corner\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by John Hawkins<\/a>, Aaron Hockley<\/a>, Mike Hansen<\/a> in Crystal Cove Trail (Workshops).<\/p>\t\t\t\t\t\t\t\t\t\t

Learn how to help improve WordPress, any which way you can at the Contributors Workshop. You will get an introduction to the various ways you can join the WordPress project and assist people on the forums, improve documentation, triage bugs, and add new features to core. Whatever your skill level, you can help!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tCreating a Blogging Schedule Using The 20\/30 Rule\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jarrett Gucci<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Ever thought about creating a Blogging Schedule to really take your blog to the next level? If you have you maybe asked yourself \u201cHow many post per week or month should I write?\u201d. This is a tricky question and I want to help answer it with a method I developed called the 20\/30 Rule. We will come back to that in a moment. First I would like you to imagine having an engaged audience that loves to read every new article you publish.<\/p>\n

It has been proven that the best way to become an expert in your field is to write. So, what is holding you back? I bet the first thing is time and a close second for some is what to write about. For the purpose of this talk, you are going to be helped with the time portion of your blogging fear.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tDesigning for Seniors\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Cemal Tashan<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

An American turns 50 every 7 seconds. The senior age group is now, for the first time, the largest in terms of size and percent of the population in the U.S. Those aged 50 and older represent 45% of the U.S. population. One-third of the internet users in the U.S., are adults aged 50+ representing the Web’s largest constituency.<\/p>\n

WordPress sites must be designed with this in mind. You will learn how to meet seniors\u2019 needs from one of their own.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tDuty Now For The Future\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jason Cosper<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

WordPress developers have been refining their development workflows and toolkits for almost 12 years now. As game changing server technologies like Facebook’s HHVM start to creep into the WordPress hosting space \u2014 WP Engine, Pagely & Kinsta all offer HHVM-ready plans \u2014 those workflows need to be expanded.<\/p>\n

I’ll be introducing you to a new Vagrant-based WordPress development environment (HGV) that includes debugging and profiling tools and allows you to test your code in both PHP & HHVM environments.<\/p>\n

vIf you’re interested in attending this talk, a passing familiarity with the command line helps, but isn’t a hard requirement.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGoing from Solo to Sustainable\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Tony Mazzarella<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Growing a WordPress shop has many challenges\u2014the most difficult and critical is managing growth and sustainability. In this session, Tony Mazzarella of Web Access Inc., a 100-person development shop, and one of the founders of UkuuPeople, will explore these challenges and provide a roadmap to sustainability. How do you align your business growth with market growth? How do you grow a team and effectively manage resources through traditional hiring, outsourcing, and a distributed workplace? Tony will also discuss the importance of client and project management processes in organizational growth to keep you on the right track.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGoogle Analytics for Website Owners\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mike Hansen<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Having a website is a great but if you do not know what is working and what is not, are you getting the most out of your site? This presentation we will go over the analytics dashboard and describe some of the uses for specific areas. We will also go over a list of things to do right now to improve your data. This involves things like setting up site search, custom filters to remove common spam referrers, setup goals and automating your reports.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow NOT To Submit Your Plugin\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mika Ariela Epstein<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

A tongue in cheek review of the things you can do to make your plugin submission make the review team cry, from pestering everyone and their mother about the speed of a review to simple mistakes that make the process take longer than it should.<\/p>\n

I’ll leave time for a Q&A at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tImmaculate Consternation\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Alex Vasquez<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

While everyone is talking about raising our rates; negotiating bigger gigs and releasing amazing products and “owning” their lives something gets overlooked. Our personal well-being, physically and emotionally. I want to speak on something that is overlooked and that’s how we deal with stress, feelings of inadequacy and more. I burned out last year and I’d say I’m still recovering a bit from it; it’s not easy doing the freelance thing, but I’m happy I do it and would like to talk about how one gets into the valley of doubt and depression to come out on the other side wiser, happier a better business person\/freelancer overall.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tLet’s Debug for Real!\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Joe Chellman<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

If you’ve written a line of code in any language, you’ve gotten into a state where you don’t necessarily know what the frig is going on. That thing – it’s right there in the template! Or right in that functions.php file, but nothing happens! Or the wrong thing happens! AAAAAAAARGH!<\/p>\n

Sure, you can try adding “echo”, “print_r”, “var_dumps” and the like all over the place, but it’s messy, and there is a better way. With a little bit of set up (but not much – seriously), you too can debug like a champ. If you’ve never seen a real debugger before, or if you’ve just dabbled with one, this talk could change your life substantially for the better.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tMarketing Automation Using WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Robert Donnell<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Develop marketing automation solutions
\nA review of leading marketing automation solutions that integrate with WordPress
\nWhat is marketing automation
\nWhy marketing automation is important
\nWhat is possible with MA
\nSetup – working with clients
\nSample installations – a peek behind the curtain<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tPicture This – Better Visuals for Your Website\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Aaron Hockley<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

We think of blogs as the written word, but photography and images can be a powerful and memorable element on your WordPress website or blog. In this session, we’ll explain and demonstrate powerful photography features of WordPress. Topics covered will include some built-in WP features as well as a few key plugins that can provide a better visual experience for your site’s audience. If a picture is worth 1,000 words, this presentation will save you several thousand keystrokes of work.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tPlugin Vulnerabilities – How to Secure Your Code\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Dave Jesch<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Prevention is the key to plugin vulnerabilities! Learn what to look for in your own code to help safeguard from potential issues. A step-by-step guide will be provided on how to avoid vulnerabilities and make your code more secure. With the generosity of popular plugin authors, we will review some recent vulnerabilities found, share how they fixed the problems and discuss the best methods for getting the word out about your plugin once it\u2019s been securely updated. Yes, there will be code.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tPlugin-a-Palooza\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Chris Lema<\/a> in Crystal Cove Trail (Workshops).<\/p>\t\t\t\t\t\t\t\t\t\t

This is it. Our teams of plugin writers will come together to show off the fruits of their labors. Who has written the best plugin in their category. Whose code is the most original? Is it safe? Does it play well with others? Join our Super Special Host Chris Lema and our panel of judges in the First Annual Orange County Plugin-a-Palooza!!!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSelling A Million Dollars In Design\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jennifer Bourn<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

Development is clear cut. It works or it doesn’t. The code is well-written or it’s a mess. Design on the other hand, is subjective, with the success of a project often based on the client’s ideas, perceptions, opinions, and personal experiences of what good design is.<\/p>\n

As a freelancer, I have sold well over a million dollars in design services alone, and the journey has been good, bad, and at times, down right ugly as I learned along the way.<\/p>\n

In this session, we’ll skip the sugar coating and I’ll share with you the mistakes made, lessons learned, and contract changes implemented. You’ll walk away with a deeper understanding of the role design plays in business, how to sell design, and how to navigate the sales process with clients.<\/p>\n

If you’re a designer who rocks at design but feels a little less confident selling your services, you’re a business or agency owner who now find themselves selling design, or you’re a developer who wants to better understand pitching design to clients, this talk is for you.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSelling WordPress Products\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Scott Bolinger<\/a> in Trabuco Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

I’ve been focused on selling WordPress products for almost 5 years now. I started out selling themes, last year my company AppPresser grew from 0 to $30k\/mo. I recently released a SaaS product that has had a steep learning curve. Join me and learn about the ups and downs of selling WordPress products.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSEO Simplified\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by William Bay<\/a> in Salt Creek Trail.<\/p>\t\t\t\t\t\t\t\t\t\t

A lot of people know they need to focus on SEO. But how exactly do you do that without going to SEO Sorcerer School and learning the dark arts?<\/p>\n

William Bay has trained many small business owners how to get their websites ranked by giving them a narrow group of tasks to focus on, vs learning a lot of jargon, server configurations, keyword densities and linking metrics.<\/p>\n

What you’ll learn in this presentation is:<\/p>\n