{"id":1300,"date":"2015-04-26T13:31:53","date_gmt":"2015-04-26T20:31:53","guid":{"rendered":"https:\/\/2015.oc.wordcamp.org\/?post_type=wcb_session&#038;p=1300"},"modified":"2015-04-29T17:39:02","modified_gmt":"2015-04-30T00:39:02","slug":"selling-a-million-dollars-in-design-the-good-bad-and-ugly","status":"publish","type":"wcb_session","link":"https:\/\/oc.wordcamp.org\/2015\/session\/selling-a-million-dollars-in-design-the-good-bad-and-ugly\/","title":{"rendered":"Selling A Million Dollars In Design"},"content":{"rendered":"<p>Development is clear cut. It works or it doesn&#8217;t. The code is well-written or it&#8217;s a mess. Design on the other hand, is subjective, with the success of a project often based on the client&#8217;s ideas, perceptions, opinions, and personal experiences of what good design is.<\/p>\n<p>As a freelancer, I have sold well over a million dollars in design services alone, and the journey has been good, bad, and at times, down right ugly as I learned along the way.<\/p>\n<p>In this session, we&#8217;ll skip the sugar coating and I&#8217;ll share with you the mistakes made, lessons learned, and contract changes implemented. You&#8217;ll walk away with a deeper understanding of the role design plays in business, how to sell design, and how to navigate the sales process with clients.<\/p>\n<p>If you&#8217;re a designer who rocks at design but feels a little less confident selling your services, you&#8217;re a business or agency owner who now find themselves selling design, or you&#8217;re a developer who wants to better understand pitching design to clients, this talk is for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Development is clear cut. It works or it doesn&#8217;t. The code is well-written or it&#8217;s a mess. Design on the other hand, is subjective, with the success of a project often based on the client&#8217;s ideas, perceptions, opinions, and personal experiences of what good design is. As a freelancer, I have sold well over a &hellip; <a href=\"https:\/\/oc.wordcamp.org\/2015\/session\/selling-a-million-dollars-in-design-the-good-bad-and-ugly\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Selling A Million Dollars In Design<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13848243,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1433630400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1153],"footnotes":""},"session_track":[497497],"session_category":[],"class_list":["post-1300","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-salt-creek-trail"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5oCTL-kY","session_date_time":{"date":"June 6, 2015","time":"3:40 pm"},"session_speakers":[{"id":"1153","slug":"jennifer-bourn","name":"Jennifer Bourn","link":"https:\/\/oc.wordcamp.org\/2015\/speaker\/jennifer-bourn\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1300\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1300\/revisions\/1456"}],"speakers":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1153"}],"author":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/jenniferbourn"}],"wp:attachment":[{"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1300"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}