{"id":989,"date":"2017-04-16T20:29:36","date_gmt":"2017-04-17T03:29:36","guid":{"rendered":"http:\/\/2017.oc.wordcamp.org\/?post_type=wcb_session&#038;p=989"},"modified":"2017-04-16T21:07:13","modified_gmt":"2017-04-17T04:07:13","slug":"inbound-marketing-beyond-the-newsletter-signup-form","status":"publish","type":"wcb_session","link":"https:\/\/oc.wordcamp.org\/2017\/session\/inbound-marketing-beyond-the-newsletter-signup-form\/","title":{"rendered":"Inbound Marketing: Beyond the Newsletter Signup Form"},"content":{"rendered":"<p>You\u2019ve set up your site and popped in a newsletter signup form on the sidebar\u2026 now what?<\/p>\n<p>In this session, you\u2019ll learn techniques that you can immediately apply to your site that\u2019ll turn it into a marketing automation machine! Understand your visitors, boost up your SEO, and heat up those conversion rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve set up your site and popped in a newsletter signup form on the sidebar\u2026 now what? In this session, you\u2019ll learn techniques that you can immediately apply to your site that\u2019ll turn it into a marketing automation machine! Understand your visitors, boost up your SEO, and heat up those conversion rates.<\/p>\n","protected":false},"author":535619,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1497220800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[909],"footnotes":""},"session_track":[1080436],"session_category":[],"class_list":["post-989","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-the-horseshoe"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Ozwx-fX","session_date_time":{"date":"June 11, 2017","time":"3:40 pm"},"session_speakers":[{"id":"909","slug":"scott-buscemi","name":"Scott Buscemi","link":"https:\/\/oc.wordcamp.org\/2017\/speaker\/scott-buscemi\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/535619"}],"version-history":[{"count":1,"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/989\/revisions"}],"predecessor-version":[{"id":990,"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/989\/revisions\/990"}],"speakers":[{"embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/909"}],"wp:attachment":[{"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=989"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=989"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/oc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}