Do your customers and your prospects have an accurate image of your company values and strengths? Branding is not your business name, logo, or color scheme. Rather, your brand is how others perceive your business. This talk will help you build a successful brand image for your company. We’ll explore brand consistency beyond just the logo and colors, and help you take control over how your customers view your brand. When your current and potential customers have a clear grasp of your brand, they will in turn become brand advocates for your business.

All across the web you’ll find respected professionals and internet famous creatives preaching the benefits of a content first approach. But what happens when a content first approach isn’t the answer or it fails? In this presentation, you’ll discover deep industry-wide misunderstandings and myths around the content first approach, what content-first really means, why different clients require a different content strategy, and how you can create a website content system that works for you and your clients.

We all know better than to think that design is just about ‘making things look pretty’. But did you ever stop to think about the power you have as a web designer (or developer) to make the world a better place? It’s true! You have the power every single day to help make the world more just and equitable through design thinking and an inclusive mindset. We’ll explore how every person involved in designing and building the web can help lead the way, how to convince others to follow in your footsteps, and how to save yourself from being a plain vanilla designer.