Do your customers and your prospects have an accurate image of your company values and strengths? Branding is not your business name, logo, or color scheme. Rather, your brand is how others perceive your business. This talk will help you build a successful brand image for your company. We’ll explore brand consistency beyond just the logo and colors, and help you take control over how your customers view your brand. When your current and potential customers have a clear grasp of your brand, they will in turn become brand advocates for your business.