Oops! Did I Scare You?

You may have noticed a little grey box that says “Woopra” at the bottom right hand side of your browser when you visit this site and may not have thought anything of it. It’s a simple thing to overlook, but I can assure you that it’s something you should be paying a lot of attention to. Let me explain why.

At Pixel Jar, we use Woopra to track stats for nearly every site we own/manage these days. We used to use Google analytics, but we were frustrated by the delay in actionable information. So much of the web happens in real-time these days, why shouldn’t our ability to act on it be real-time as well. Woopra allows us to do just that. If you’re browsing this site and can’t find what you’re looking for, take a look at that little grey box. If it says “Chat with us”, you can click it and immediately put directly in contact with me, the guy with the answers. How sweet is that?

Now, here’s the part that might freak you out. I say that, because I think I’ve scared some of you off. Sorry about that. We can see what pages you’re browsing…in real time. When you click any link, we know it immediately. Now, we’re not stalking you, but having this information at hand helps us to better deliver the kind of content you’re looking for. If I happen to be looking at the stats app and notice that someone is spending a lot of time on the site, has a history of coming to the site, they bounce around from page-to-page, that tells me that they might be looking for something that just isn’t there or is hard to find. This can also be the sign of a frustrated user.

I’ve tried to reach out to a few of you to see if I could answer any of your questions, but I think I scared you.

If you see a chat notification, don’t freak out. We’re still trying to figure out how best to harness it’s awesomeness. If you’re browsing around this site and get stuck and one of us is online, feel free to reach out and say hello. I bet we have the answer you’re looking for.

Woopra has some strong ties to the WordPress community through John P. (One Man’s Blog), Lorelle VanFossen (Lorelle On WordPress) and early adopter/promoter Cali Lewis (GeekBrief.tv). It was unveiled at WordCamp Dallas in 2008 and immediately went in to closed beta. Keep your eye on this technology folks, it’s just going to continue to get better.

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