Topic: Law of the Blogosphere

Lisa Borodkin will be presenting Law of the Blogosphere. This is a one-hour session covering current legal concepts that every blogger should know. Lisa will cover the special laws applicable to the Internet and blogging, with special focus on copyright, trademark, defamation, First Amendment, contracts, domain name transfers and disputes, and Section 230 of the Communications Decency Act. Her presentation will help bloggers separate facts about the law from myths, and offer some best practices to avoid common legal problems.

Lisa Borodkin is passionate about popularizing technology and simplifying the law.

Lisa has a private law practice in Los Angeles focused on technology, law and media. Her practice has evolved with the Internet, from meta tag infringement, cybersquatting, and Napster, to technology IPOs, file-sharing litigation, Web 2.0, reputation rating websites and advising technology startups. She has represented AOL, Network Solutions, Dr. Dre, Metallica and negotiated with film and television studios and online web television distributors. Her IP litigation focuses on impact Internet law cases.

Lisa is a member of the Academy of Television Arts and Sciences Interactive Peer Group and is a reviewer and Law topic admin on Quora.com.

Lisa is a regular contributor to California Lawyer Magazine on legal ethics in the social media age. She has appeared as a guest on Denise Howell’s “This Week in Law” on the TWiT network and guest lectured at USC Gould School of Law and USC’s Annenberg School.

She is the co-author with Jack Lerner of “We, the Users – Facebook Users’ Bill of Rights,” an editorial in the San Francisco Chronicle in May 2010. She has practiced Internet law since 1998, and has previously been a keynote speaker at BlogWorld and a panelist at South by Southwest Interactive.

Lisa received an A.B. from Harvard College, a Master’s degree from the University of London and a J.D. from Columbia University.

Topic: World Class SEO- From Beginner to Advanced

Come spend an hour with Internet Anthropologist and SEO Extraordinaire Jim Marks as he takes you through a Whirlwhind tour of the most pertinent Beginner, Intermediate and Advanced SEO tips, tricks and techniques. No matter what level of SEO understanding you have, Jim guarantees he will bring something for everyone…

Jim Marks calls himself an Internet Anthropologist, he enjoys appraising, evaluating, discovering, recounting and comparing different internet entities and how they evolve and connect. His remarkable ability to create effective strategies that no one else has even considered, his obsession with a cause (your website), and his amazing detective skills (knowing what the client wants & needs and how to get it) have earned him that title.  An enthusiastic and engaging speaker, he has spent his career studying the habits and expectations of the Internet Consumer. Between long hours in dark rooms staring at spreadsheets and cardboard cutouts of Internet families to learn their every click habit… and his frequent trips to Starbucks strictly for demographic studies, Jim has learned what it takes to dominate on the internet.

As President of Virtual Results, Jim teaches businesses how to WIN by using effective Web Design, efficient Social Media, SEO “Magic” and Data Management to drive traffic AND convert it to business. He has a reputation for casting aside common misconceptions and using statistical analysis (real numbers) to prove what actually works and what doesn’t… and hey, if that doesn’t interest you….  He can buy you a beer.

Topic: Launching Your Site
Let’s assume you picked a domain name, hosting provider and even did one of those cool one-touch installs. Now what? Chris is going to show you his Launch List – a checklist of everything he knows and does to get sites up fast (under 10 minutes) and break it down so you can do the same. If you are new to WordPress and the phrase ‘FTP’ freaks you out – Chris assures us that FTP will not be involved.

Chris Lema started working on web sites in 1994 and has been leveraging the magic of WordPress since 2005. A native of Orange County, he’s just moved back to Southern California after twenty years in the Bay Area where he started & sold two startups, turned two more around, and coached a series of entrepreneurs. In almost every case he used WordPress as his secret weapon, until he mistakenly spilled the beans on how easy it was to use. Today he’s fast approaching 10,000 hours on the platform he uses every day for work, personal projects, and fun.

Topic: WordPress End-User Security
Basic information security principles to consider before you start a WordPress driven site, and a run at the top 10 WordPress security tips.

Dre is a 12 year Navy veteran with experience in multiple technical disciplines. He’s a WordPress fanatic with a love for security. Dre created his first WordPress theme in 2005 and has since contributed to WordPress core, and is organizing the first WordCamp San Diego. After his Navy days, Dre held various leadership positions in the tech start-up world including companies such as Applied Watch Technologies, and Secure-i Inc.

Dre is a Certified Information Systems Security Professional (CISSP) and is the founder of CubicTwo.com & Sucuri.net.