Archives

Growth Hacking: Scaling Your Business Using WordPress

Bernard will teach you how to:

  • Generate Multiple Streams of B2B Leads
  • Ethically Spy on Marketing Strategies of Your Competitors
  • Leverage WordPress to create a killer landing page
  • Leverage Linkedin and Email Marketing to Leads
  • Stay Top of Mind with Very Little Advertising Budget”

Securing your WooCommerce Site

Ecommerce sites are super easy to underestimate. WordPress’ notoriously low barrier to entry may trick you into thinking that developing an ecommerce site would be a piece of cake – but even in WordPress, it’s anything but. First time ecommerce site builders will find that the tasks seem endless, and become more and more complex as you unearth them. Compounding this, is the growing importance of website security. If you’re processing payments online and collecting customers’ personal data, it becomes utterly critical. In fact, ecommerce security is a step you absolutely cannot skip.

In this talk, we will cover security basics, along with ecommerce specific considerations, including securing transactions, navigating confusing PCI compliance laws, and understanding penalties that are sure to inspire some serious discussion in your projects. We’ll follow a transaction from start to end, examining the potential vulnerability points along the way and how to address them. Running an online business is a big challenge any way you slice it, and many clients don’t realize that they are only one hacked account away from financial ruin — ensuring their site is fully locked down is one less thing to worry about.

Business Track

Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation.

Project Management Panel

Project Management in three different styles. From corporate process to freelance teams the level of project management you bring to bear is going to vary. However, the core principals are going to remain the same.