A logo should not cost the same as a cup of coffee (read: fiverr.com) – as WordPress designer/developer “unicorn” we often get stuck with a client who wants “just a simple logo.” The problem is that logos are not simple, and they’re very important – not to mention, they’re on every page of your website. This talk will offer guidelines on how to tell a good logo from a bad logo, and offer some inspiration/steps for others to follow to create their own brilliant logos.