Speaker Spotlight: Google Analytics for Website Owners with Mike Hansen

Having a website is a great, but if you don’t know what’s working and what isn’t, are you getting the most out of your site? Mike Hansen’s presentation will review the Google Analytics dashboard and describe how best to use it, as well as create a list of things to do right now to improve your data like setting up site search, custom filters to remove common spam referrers, setup goals and automating your reports.

See Mike’s presentation, Google Analytics for Website Owners, at 9 AM on Saturday, June 6 in the Salt Creek Trail room.

About sarahwnyc

Sarah Wefald is a senior product manager, focusing on end-to-end B2B SaaS solutions for state & local government, finance, and education industries. She is also the founder and principal of Mother Blackbird, a digital solutions agency. Sarah has led a number of sessions on topics like WordPress development, as well as product and project management. Additionally, Sarah volunteers for Orange County WordPress, sharing knowledge, guidance and opportunities to those exploring careers in tech. Sarah attended Mount Holyoke College, where she earned a Bachelor of Arts degree in English.